Fantastic snack company has spent months developing a new type of snack chip, but the chips are not selling. which of the following is the most likely mistake fantastic snack company made? conserving too valuable resurces spending capital it did not have not researching production methods not meeting the wants of its consumers

Answer should be not meeting the wants of the customers because the question states that it's not selling so therefore, the people must not like the chip

The correct answer is: "not meeting the wants of its consumers".

In the development phase, the company has probably focused on developing good-quality attributes for the product and on maximizing the productivity during the manufacturing process, but has not directed enough resources to market research and to investigate the needs and preferences of potential consumers.

Marketing practices need to be implemented in the developing stage of the production process (not only for the distribution stage). Therefore, the product has not been designed according to what consumers in the market are demanding and does not find receptors on the demand side.

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