The media are one of the major linkage institutions that connect citizens with their government. describe the four-step process through which the media can influence public opinion and produce changes in public policy. give a brief example of each step of the process in action.

Although we can't find a "universally agreed" answer for this, the commonly seen 4 steps are as follows.

Explanation:

Now let's break it down and get a closer look at each stage of the process.

Usually, a community facing an issue have yo handle it all by themselves. However, since the media can reach a larger audience, they can bring the attention of many people to a certain issue in a shorter period of time.

An example is the News that brings information and insight into certain issues face by different communities.

Moreover, rather than relying on a single party's view point, media can bring in to attention the various view points and opinions of a certain issue by different people. This is a vital process as it allows for more transparency and democracy.

Then, when the evidences and the root causes regarding a certain issue have been clearly identified, the media can hold the related officials/authorities accountable. That is, directly pointing a finger at the responsible parties.

Finally, the media can act as a channel of communication between the citizens and the officials. They can create a platform in which the citizens are able to communicate their requirements to the officials and the officials can communicate their decisions and resolutions.

checks and balances are needed to keep the government running smoothly, they allow the three branches of government to overrule one another so that one branch of government does not become too powerful.

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