In the article "Jihad vs. McWorld," Benjamin R. Barber points out that "in November of 1991 Switzerland’s once insular culture boasted best-seller lists featuring Terminator 2 as the #1 movie, Scarlett as the #1 book, and Prince’s Diamonds and Pearls as the #1 record album." Many people worry that the prominence of American culture goes beyond the media and represents the wholesale imposition of American values on other cultures, which is a process called