The modern-art movements and the communication needs of world war affected the approach to poster design. The shift from naturalism, which began with Henri Toulouse-Lautrec, continued with the work of James Pryde and William Nicholson during their brief advertising career. But it was Lucian Bernhard who inspired the design approach that emerged in Germany early in the twentieth century known as .

Explanation:

The modern-art movements and the communication needs of world war affected the approach to poster design. The shift from naturalism, which began with Henri Toulouse-Lautrec, continued with the work of James Pryde and William Nicholson during their brief advertising career. But it was Lucian Bernhard who inspired the design approach that emerged in Germany early in the twentieth century known as plakatstil also known as Sachplakat which was started by Lucian in which a new poster style of art began in the early 1890's and originated out of Germany which has characteristics of bold eye catching lettering with flat colors.