Why is it important to analyze media bias?

Media influences our daily decisions. Our lives are constantly being driven by what we see and what we hear. Media is a source of information, and if people agree with what they hear, they are more likely to be subject to “conformation bias.”

In our day and age, news is mainly communicated through the Internet. For most college students and young adults, news is found through social media. With the innovation of new media outlets, the stakes have been raised for journalists as well as big media corporations. If the cover photo or headline of your story doesn’t catch the eye of someone immediately, they will keep scrolling until they find something better. Because of this, the media increases their audience by effectively incorporating many biases, such as commercial, visual, and narrative biases. This often results in more engagement from the public, but leads to the public being more misinformed.

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Explanation:

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