Which propaganda technique is used in this sentence?

the candidate i endorse believes to his very soul that this change would destroy this lovely community and its soul by disrupting you, its heart and soul.
stereotype ad hominem testimonial or plain folks

The correct answer for the given question above would be the last option: plain folks. Plain folks is the propaganda technique used in the sentence. Plain folks is a type of propaganda technique which shows the person as an average or just an ordinary person making him or her trustworthy. 

1920 census

the census was scheduled for january the 1st, as the government believed that more farmers would be in their homes by that time instead of april. the census did not ask about unemployment, the number of children, and how long was a couple married were not taken into consideration. individuals were considered as residents of the places they normally slept, not the places were they worked at or visited.

2010 census

the census was scheduled for april 1st, 2010. it was the shortest census in history: it only contained 10 questions related to name, age, gender, ethnicity, relationship, and whether the citizen owned a home or rented one. the government launched a website in order to provide the citizens with information regarding the census. there were also "teach census weeks" in schools nationwide.