Known as feudalism. was a loosely organized system of rule in which powerful local lords divided their landholdings among lesser lords. In exchange,
these lesser lords, or
pledged service and loyalty to the greater lord.

the answer is mass marketing.

they bring people together to achieve control of the government

basically choosinng what sets in   congress and presdicny this is to keepthe antion hole and so it can last because wiht out authority it wouldnt last a week