Shannon goes on vacation to Turkey with her family. Wanting to see if pizza is the same in all countries, she and her family go to a franchise pizza restaurant they visit frequently at home. They are astonished that the pizza that costs $10 at home costs 50 Turkish lira! They discuss why the pizza would cost more money, especially because it tastes almost the same. What might cause a $10 pizza to cost 50 lira in Turkey?