Discuss the role of the family and specifically the role of women both in the fight against the Cold War and as part of a new definition of freedom centered on consumerism. How does the idealization of the gender role of "housewife" affect unmarried women, working women, non-heterosexual women?

The role of the family and women both in the fight against the Cold War was very important.

Women were encouraged to take the place of men in the workplace and change their role from housewife to working women in a temporary time. Women were actively involve in supporting their husbands by working to take care of their family.

Single ladies in American society as at that time was known to be undesirable especially when a woman is single and pregnant. This was totally unacceptable.

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Answer and Explanation:

During the world wars, women broke this stereotype of being limited to housework. This is because, once men were sent to the battlefield, jobs in factories and industries needed to be occupied by women. In this way, women reached a level of independence that they did not want to lose, but that was necessary, due to the patriarchal society in force. In the cold war, however, this story was different, since there was no armed combat, men were not summoned and to force women not to look for jobs outside the home, the idealization of the "housewife" was created.

This idealization affirmed that the wife would only achieve happiness taking care of the house for when the husbands arrived of the work. To make this housewife's life easier, electrodes were created, ethics that would allow women to cook better, clean better and make the house more and more perfect. That moment, consumerism increased a lot because women believed that they would have a happy family like that. This idealization put pressure on single women to make good marriages, while they were young and beautiful, otherwise they would not be valued by society. Women who worked outside the home, however, were not admired because they broke the stereotype of "housewife" created at the time. Homosexual women were seen as the outcast of society, they went against everything that the housewife vision preached and were ostracized if they did not keep their sexual orientation a secret.

- "it was a failure that was an embarrassment for the kennedy administration."

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