Propaganda in advertising is the way to attract customers towards a product and change their views about other's products. Advertisers mislead and even lie in order to divert the attention of their customers Propaganda in advertising is just the same – it is the careful presentation of information in a way that influences how a customer or potential consumer sees the product or service and how they act, think or feel as a result. Through advertising, propaganda influences you emotionally to buy certain products, services and ideas. Advertisers use your latent desires to be rich, better looking or more popular to "direct" your purchasing habits. Propaganda is used by advertisers to influence consumer spending by presenting what is "desirable." Propaganda is most well known in the form of war posters. But at its core, it is a mode of communication aimed at influencing the attitude of a community toward some cause or position, and that doesn't have to be a bad thing. The poster uses color, visual images and words to clearly communicate the poster's intended message. The poster is neat and cleanly presented. The poster makes some use of color, visual images and words to communicate the poster's intended message. The poster is lacking in overall neatness and presentation. A number of meanings and issues can be derived from this text: religious PR or devotional-promotional communication (Tilson, 2006) is seen as a form of propaganda; belief in a cause (religious, corporate or activist) is a significant determinant in classi- fying subsequent promotional communication as propaganda. The term “propaganda” apparently first came into common use in Europe as a result of the missionary activities of the Catholic church. In 1622 Pope Gregory XV created in Rome the Congregation for the Propagation of the Faith. Posters tried to persuade men to join friends and family who had already volunteered by making them feel like they were missing out. The fear and the anger that people felt against air raids was used to recruit men for the armed services. Posters urged women to help the war effort. The main difference? Marketing is focused on promoting and selling a specific product, whereas PR is focused on maintaining a positive reputation for a company as a whole. Publicity concerns presence in the media. It creates public awareness for a brand. ... A PR company manages the brand reputation of a client, while at the same time building relationships with those affected by the brand. Public relations creates and manages an image – including in times of crisis. Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches. Propaganda in wartime must seek to demoralize enemy morale. A primary objective of propaganda aimed at enemy nations is to break down their will to fight. It seeks to lower the enemy's will to resist and it does this in several ways. One is to picture the military successes on the propagandist's side. PR is used to effectively communicate key messages to a diverse public. By first identifying all audiences—and their drivers— messages can then be tailored to resonate with each party so that each takes the desired action. Try using this PR approach when developing messaging for your next marketing program.
