It "is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it."—nixon campaign consultant roger ailes, 1968

the quote is in reference to the

The quote is in reference to the television.  

Explanation:

The first presidential debate to be televised ushered in a new era in the US election campaign. Those who watched the debate on television thought Kennedy won, those who listened on the radio gave Nixon the victory. Kennedy would eventually win the elections. However, Nixon gave a speech in which he confirmed the importance of television in political campaigns from that day forward. In his speech, Nixon referred to television when he said "is no gimmick, and no one will ever be elected to major office again without presenting themselves well on it."

b. major john c. frémont led a rebellion called the bear flag revolt.

explanation:

during the bear flag revolt, from june to july 1846, a small group of american settlers in california rebelled against the mexican government and proclaimed california an independent republic. the republic was short-lived because soon after the bear flag was raised, the u.s. military began occupying california, which went on to join the union in 1850. the bear flag became the official state flag in 1911.