For a while, southern brewers is the only coffee supplier in the market. eventually, albert coffee enters the market and sells coffee at lower prices than southern brewers does. later, café brites enters the same market with lower prices for coffee. southern brewers now charges lower prices than albert coffee and café brites do. what made southern brewers lower its prices?

Competition

Explanation:

In this case, the reason why Southern Brewers decided to lower its prices was  because of competition. When Southern Brewers was the only supplier of coffee in the market, they had a lot of freedom in establishing the price because consumers did not have a lot of options. However, as more coffee shops enter the market, Southern Brewers needs to lower its prices in order to remain competitive.

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explanation:

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