Using complete sentences, compare and contrast the ways that commoditization and hurts consumers.

Commoditization helps consumers obtain desired products at the lowest possible price.
Commoditization hurts consumers' ability to obtain unique, specialized products.

In business terms, "commoditization" occurs when certain goods or services that consumers want become more and more alike over time as different producers or suppliers mimic each other's product or service.  The main distinguishing factor becomes price, so companies compete with one another to offer the commodity at the lowest possible price.  This is good for consumers if their main concern is obtaining useful products or services at the lowest prices. It's bad if consumers want more choices, more ability to obtain items that are specifically tailored to their desires or tastes.

By the way, if you want to read some interesting social commentary on the damaging effects of commoditization and similar phenomena on our contemporary psyche, I recommend the writing of French philosopher Jean Baudrillard (1929-2007).  His 1970 book, The Consumer Society, addresses these societal patterns and how they are affecting us.

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