You go to the movieplex where movies ordinarily cost $10. you are intending to see a movie for which you have a $3 off coupon good for only that movie at that time. however, when you get there you see a friend who asks if you would rather see a new release. both movies start and end at the same time. if you decide to see the new re-lease with your friend, what is your opportunity cost? the amount you value the first movie + $3 the amount you value the first movie + $10 $3 $10