Which option identifies the step in the sales process distinguished in the following scenario?
frank, a chicago-based salesperson for a food manufacturing company, has conducted a demographic survey of
customers who frequent the city's major grocery chain, and he has discovered that, while people on the lower east side
prefer processed foods (such as frozen dinners), people in the northern suburbs are developing more of an interest in
organic foods.
identify the target market
assess the potential customers' needs
present the benefits of your product or service
identify qualified prospects in the target market