The first three questions are based on the following case
An ad campaign for a new snack...
Mathematics, 02.04.2020 04:41 xeno777
The first three questions are based on the following case
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and Internet ads. Information about each medium is shown below.
Medium
Cost Per Ad
# People Reached
Exposure Quality
TV
1,000
20,000
35
Radio
600
10,000
45
Internet
300
60,000
5
The number of Internet ads should be at least one third of all ads. Also, the advertising budget is $18,000. Since this is a special program, we would like to develop a model that will minimize the number of people reached while ensuring a minimum exposure quality of 300. Define the decision variables as follows:
Let T = the number of TV ads
Let R = the number of radio ads
Let I = the number of Internet ads
What is the objective function?
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