A start-up company is about to market a new computer printer. It decides to gamble by running commercials during a championship game. The company hopes that name recognition will be worth the high cost of the ads. The goal of the company is that over 39 % of the public recognize its brand name and associate it with computer equipment. The day after the game, a pollster contacts 413 randomly chosen adults and finds that 174 of them know that this company manufactures printers. Would you recommend that the company continue to advertise during the championship game? Explain. (Consider a result to be surprising if the probability of observing it given your expectations is less than 0.05.)