In the marketing strategy for Amazon, the following statement appears: Our strategy is designed to increase the percentage of repeat customers from 80 percent to 85 percent in the next 12 months. This statement is an example of a:

continuous objective.

Step-by-step explanation:

Continuous objective-based control for self-optimizing systems with changing operation modes. Self-optimization enables technical systems to adapt their behavior to varying environmental conditions and changing operation modes. Objective functions serve as evaluation criteria for the system behavior.