The results of a recent study on retail apps and buying habits indicate that tablet users (55%) are almost twice as likely as smartphone users (28%) to use their device to purchase products and services. The findings also reveal that nearly half of all mobile shoppers are interested in using apps instead of a mobile browser (45% of tablet shoppers and 49% of smartphone shoppers). The research is based on an online survey with a sample of 1,003 consumers. Identify potential concerns with coverage, nonresponse, sampling, and measurement errors.