The director of market research at a large department store chain wanted to conduct a survey throughout a metropolitan area to determine the amount of time working women spend shopping for clothing in a typical month. a. Indicate the type of data the director might want to collect.
b. Develop a first draft of the questionnaire needed in (a) by writing three categorical questions and three numerical questions that you feel would be appropriate for this survey.
a. Choose the correct answer below.
A. The director of market research could collect data about things like what they like to shop for, who they like to shop for, and the type of car they own.
B. The director of market research could collect data about things like how much they enjoy shopping, whether they shop online ornot, and their age.
C. The director of market research could collect data about things like the amount of free time they have, the amount of money theymake, and the amount of time spent shopping.
D. The director of market research could collect data about things like how much time they believe working women spend shopping and the type of places they like to shop.
b. Write three categorical questions that you feel would be appropriate for this survey. Select all that apply.
A. How many days a week do you shop?
B. Which of the following clothing stores have you visited in the past year?
C. About how much of your free time do you spend shopping?
D. Do you shop online for clothing at least once a week?
E. What is your favorite article of clothing to shop for?
F. How many children do you have?
G. About what is your yearly salary?
Write three numerical questions that you feel would be appropriate for this survey. Select all that apply.
A. About what is your yearly salary?
B. What type of car do you own?
C. How many children do you have?
D. About how much money do you spend on clothing every year?