To ensure profits, a store is going to sell a sweater for 115 percent of the production cost. It costs $10 to make the sweater. Below are the calculations for finding the selling price. What mistake did the store owner make? (Original Cost)(Percent) = New Cost ($10)(0.115) = $1.15 The new cost is correct. The owner should have divided by 0.115. The owner should have multiplied by 11.5. The owner should have multiplied by 1.15.