Find the grams of honey per penny for each jar.
For the large jar:
540 g / 410 c = 1.317 g/c
For the small jar:
360 g / 281 c = 1.281 g/c
You get more honey per cent with the large jar.
540g = 4.10
10g = 4.10 ÷ 54
10g = £0.063
360g = 2.81
10g = 2.81 ÷ 36
10g = £0.078
Since 10g of large jar cost less than the 10g of the small jar, the large jar is the best value for money.
The larger jar has the better value.
Large jar: £4.10 / 540 g = £0.00759/g
Small jar: £2.81 / 360 g = £0.00781/g