After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that recognize a new product. She samples 120 potential consumers and finds that 54 recognize this product. She uses this sample information to obtain a 95 percent confidence interval that goes from 0.36 to 0.54. True or False: The parameter of interest to the manager is the proportion of potential customers in this sample that recognize the new product. Group of answer choices