Case study 4 Advertising media selection
Problem data
Advertising media
Cost of one view
(in €)
Units of expected audience rate of one view
1. Friday – day
400
5000
2. Saturday – day
450
5500
3. Sunday – day
450
5700
4. Friday – night
500
7500
5. Saturday – night
550
8200
6. Sunday - night
550
8400

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LINEAR PROGRAMMING – CASE STUDIES

Other relative elements
∙ Goal: Determination of views / records in order to maximize the total audience rate ∙ Total available amount: € 45000
∙ Maximum amount for Friday: € 11000
∙ Maximum amount for Saturday: € 14400
∙ Total daily view number: at least 20
∙ Total nightly view number: at least 50% of the total
∙ Maximum view number: each day 12, each night 18
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LINEAR PROGRAMMING – CASE STUDIES

Decision variables
Χ1 = number of views on Friday (day)
Χ2 = number of views on Saturday (day)
Χ3 = number of views on Sunday (day)
Χ4 = number of views on Friday (night)
Χ5 = number of views on Saturday (night)
Χ6 = number of views on Sunday (night)