Consumers cannot hold, touch, or see an la galaxy soccer game before the purchase decision (the decision to purchase a ticket). the fact that the consumers cannot hold, touch, or see what they are purchasing before they commit to the purchase exemplifies the of services.

Intangibility

Explanation:

Since the consumers can't touch, they can't asses the value gained from engaging in action using a tangible object. In this case, emphasis is laid on serving the services which can't be seen, touched or held. Through making consumers to buy tickets without touching LA galaxy soccer, it exemplifies the intangibility of services.

Keywords;

LA Galaxy soccer game,  irrationality, intangibility, inventory, inconsistency, inseparability