When measuring the potential difference across a component, you need

Measuring potential difference Potential difference is measured using a device called a . Just like ammeters, some types have a pointer on a dial, but most have a digital display. However, unlike an ammeter, you must connect the voltmeter in parallel to measure the potential difference across a component in a circuit.

the old price per ounce is c/4.

the new price per ounce is c/3.6.

the ratio of the old price to the new one is

(c/4)/(c/3.6) = (c/c)×(3.6/4) = 0.9 . . = 9/10 . . "nine tenths" in either form