What is a period in physics?
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The period of a wave is the time for a particle on a medium to make one complete vibrational cycle. Period, being a time, is measured in units of time such as seconds, hours, days or years. The period of orbit for the Earth around the Sun is approximately 365 days; it takes 365 days for the Earth to complete a cycle.

i guess that visual aids present persuasive examples to what you are presenting, some factors would be theme (does it fit with the color, information, what you are presenting), size (can you see it, is it a big enough span of data/information), and overall look of the visual aid.

hope this : )