When andrea is presenting the new line of johnson and johnson products to her clients at cvs, she learns that they are apprehensive about buying more band-aid products from j & j due to the decline in band-aid brand sales within the last year. Andrea responds to their concerns by presenting them with the newest form of band-aid, band-aid liquid, and proceeds to show them information about the dramatic increase in band-aid sales in their test market. Andrea's presentation is consistent with the orientation