Allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate

To make a search stream, first ensure you're in the streams window. Next, tap on the tab where you'd like the stream to go now you can either tap on the "Add a stream" in the upper left or you can tap on the green "+" box situated at the base right of your dashboard. In the add Stream window pick your coveted social page from the picker.

in what process is there a multiple choice answer?