The stage of the response process refers to a receiver's feelings for a particular brand and includes stronger levels of desire, preference, or conviction. a. cognitive b. affective c. behavioral d. conative

What makes water a renewable source

For each of the following examples of data, determine which scale of measurement is used. a) the number of miles joggers run per week. b) the starting salaries of graduates of mba programs c) the months in which a firm's employees choose to take their vacations. d) the final letter grades received by students in a math course.

The tea party movement is a. an official third party that challenges both democrats and republicans in national elections. b. an organized challenge to incumbents in the republican party by the most conservative wing of the republican party. c. an organized challenge to incumbents in the democratic party by the most liberal wing of the democratic party. d. an offspring of the green party that runs for state and local office in many midwestern states. e. the now defunct party that gave way to the republican party at the end of the “second party system.”