Mediavoid, a think tank, conducted a study on adolescents between the ages 14 and 18 and found that those who watch violent television shows and movies are more likely to buy cigarettes, indulge in drug use, and consume alcoholic drinks. this is an example of how the media can:

This is an example of how the media can "negatively affect consumer socialization."

Consumer socialization is the procedure by which youngsters procure aptitudes, information and states of mind significant to their working as consumers in the marketplace. It has been contended, nonetheless, that Consumer socialization happens in the grown-up a long time also. This field of study is a subdivision of consumer conduct as its fundamental spotlight is on how adolescence and immature encounters influence future shopper conduct. It endeavors to see how factors, for example, peers, broad communications, family, sexual orientation, race, and culture plays an impact in creating client behavior.