When appraisers rate other people, giving special consideration to those qualities that they perceive in themselves, they are making a: ?

Every time an appraisers would rate other people and giving considerations to the qualities that they have in similar, they are then making what you call the similarity error. Hope this is the right answer and would be of help.

a punishment or the threat of punishment used to enforce conformity. enforcement of norms or shared rules of conduct that tell people how to act in specific situations. social control. not everyone internalizes all of society's norms, and some people must be motivated by self-fulfillment.