When individuals apply certain standards set by others, such as parents or the government, they are in the level of moral reasoning?

The correct answer is conventional moral reasoning

Conventional moral reasoning places emphasis on social rules. It emphasizes applying particular standards that have been set by others. This can for example be parents, government or other institutions such as schools or religious institutions

the consumer demand because the members have to be aware if people are going to buy what they want to sell in this case either energy drinks or a car wash.