What is the term that describes an increase in output added by the most recent unit of input?
a. marginal utility
b. marginal supply
c. marginal demand
d. marginal product of labor user: goods and services intended for use by households are exchanged in
a. firms.
b. households.
c. input markets.
d. output markets.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.