What has research shown about processing subliminal messages? in laboratory settings, people can process and respond to information outside of their awareness. in laboratory settings, people do not perceive information outside of their awareness. in real life, people obey subliminal messages like zombies. outside of laboratory settings, people have a lower absolute threshold?

Subliminal messages are signals designed to pass below the normal limits of perception, remaining under people's threshold of conscious awareness.  

Therefore the correct answer is the 1st one: "in laboratory settings, people can process and respond to information outside of their awareness".

But it doesn't mean that people obey these messages like zombies; in reality, subliminal messages have slight effects outside the laboratory.

Perception is possible when stimulation is strong enough to cause a reaction on sensory receptors and reach the brain through nerve impulses.

The answer is A. In laboratory settings, people can process and respond to information outside of their awareness.

EXPLANATION

The subliminal message is the signal or the message from the outside world that made it inside the people’s brain, beyond the usual limits of perception. The subliminal message is not recognized by the conscious mind, it goes in the unconscious mind. The subliminal message goes into the deeper part of the mind. Subliminal messages get transmitted briefly through the conscious mind, but the unconscious mind is the one that eventually perceived the subliminal message.

Subliminal messages can be in any kind of forms, it can be an image or even sound message. To put it in a more simpler way, the subliminal message gets perceived into the deeper parts of our single integrated mind. People use the subliminal message for a lot of purposes. Usually in daily life, people use it for advertising and also propaganda purposes. Subliminal messages made people to something unconsciously, and it is for the purpose of certain specific communities.

The term subliminal message was first developed by Vance Packard. He wrote it inside his book that is titled “The Hidden Persuaders” in the year 1957. Inside the book, he wrote about how the movie theater uses the subliminal message for its advantages. The subliminal message’s purpose was for the customers to buy popcorn and coca-cola in the theater. Later on, a lot of people eventually found out that the book was a fraud since it was a fabricated study. The author himself also admitted it.  

Years later, the book “Subliminal Seduction” was out, and it was about true techniques that someone can use to apply the subliminal message in advertising.

LEARN MORE

If you’re interested in learning more about this topic, we recommend you to also take a look at the following questions:

A subliminal message is one that is presented?

What has research shown about processing subliminal messages?

KEYWORD: subliminal messages, research, information, advertising

Subject: Social Studies

Class: 10-12

Subchapter: Subliminal Messages

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