John F. Kennedy narrowly won the 1960 presidential election against Richard Nixon by carefully cultivating the news media and crafting an effective public image.Once in office, Kennedy prioritized domestic economic growth, cutting taxes and boosting federal spending.During Kennedy’s brief presidency, the United States experienced both foreign policy triumphs and tragedies, including the Bay of Pi.gs invasion and the Cuban Missile Crisis.Kennedy was assassinated in Dallas, Texas, on November 22, 1963.The election of 1960.The 1960 presidential election, which has been described as the “first modern presidential campaign,” pitted Republican Richard Nixon, who had served as Vice President under Dwight D. Eisenhower, against Democratic Senator John F. Kennedy, scion of the elite Kennedy clan of Massachusetts.Once in office, Kennedy embraced an economic model centered on federal tax and spending policies. Originally proffered by the economist John Maynard Keynes, Keynesian economics theorized that federal deficit spending could boost economic growth and lower unemployment.The Kennedy administration approved a series of stimulus measures to combat the recession, including the extension of social security and unemployment benefits, and a twenty percent increase in military spending. The minimum wage was raised and over $4 billion was allocated for housing construction. Kennedy also announced that he would ask Congress for a $10 billion tax cut unaccompanied by decreases in federal spending. He argued that an economic boom would result from such an approach, and thus tax revenues would be higher despite lower tax rates. While such measures did stimulate the economy and reduce unemployment, they also led to an increase in inflation and set the stage for conflict between corporations and labor unions over wages and prices.
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