If someone wants to create an attitude that will last a long time, he should use the route of persuasion. if someone wants to create an attitude that will last only a short time, she should use the route of persuasion.

central route of persuasion because the focus is more on the message being passed and usually people are convinced by what you stated more than who you are as a person or what you have as a person but the message is what is profound;this is long lasting message route

Peripheral route will be useful for a short period message because people will focus mostly on your qualities as a person which can be easily forgotten for example Martin Luther king message still rings today not of his personality but because of its centrality and strong persuading points.

john social contacted the noble of religous