"like other industries, the media industry politicians to vote in favor of laws and regulations that would benefit the particular interests of the industry and its key players. tens of thousands of dollars are spent on this activity."

lobbies

Explanation:

According to my research on political terminology, I can say that based on the information provided within the question the media lobbies politicians to vote in favor of laws and regulations that would benefit the particular interests of the industry and its key players. In this situation lobbying is defined as the act influencing a legislator or politician on a certain issue.

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