Memory researchers have found that is especially strong among members of individualist western cultures. iconic memory echoic memory the spacing effect the self-reference effect

self-reference effect

Explanation:

The self-reference effect refers to the people who tends to be better remember the information when that information experience is related to self. There was done an experiment on people to know the effect of self-reference, in which they have presented two words, intelligent and introvert. Some people recognize both words with self, but some people recognize one word concerning the knowledge of self-called a self-reference comparison. This phenomenon was coined by T.B Rogers and colleagues in 1977. Research shows that there is memory bias for words that what they like for themselves.

well its not not rising unemployment and falling inflation.

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