Ebron james, stephen curry, and other athletes are paid huge sums of money by companies for celebrity endorsements. if endorsements by these athletes create a clear understanding among consumers of the companies' products in comparison to competing products, they can with the firm's strategy.

positioning strategy

Explanation:

According to my research on different business strategies, I can say that based on the information provided within the question they can help with the firm's positioning strategy. This is when a company chooses one or two important key areas to concentrate on and excels in those areas. The main area for business are usually their products, and since the endorsements create clear understanding among consumers about the product. Then we can say it helps with their positioning strategy.

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