Red mango rewards loyal customers with coupons which can be redeemed for free and discounted products, and they also offer loyal customers special promotions. these activities are part of a(n) program.

customer relationship management (CRM)

Explanation:

Customer relationship management is a way to make the customer experience of present and future customers better by analyzing the data that is generated by the present customers.

The main aims of the CRM is to keep the present customers loyal to them and gain new customers. Various channels are used in order to collect data from the customers such as telephone, email, live chat, social media, feedback forms etc. This data helps the organization to know what new products and services they should offer and how to improve the present products.

Hence, CRM is being used by Red Mango.

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