The set of values within a marketing firm, or in the marketing division of any firm, that guide decision making and behavior.

Ethical Climate

Explanation:

Based on the information provided within the question the term being defined is called the Ethical Climate. Like mentioned in the question, this term refers to a set of moral values within aspects such as Instrumental, caring, law and order, rules, and independence which guide the behavior and decision making process of all individuals that are within an organization. This makes sure that employees remain professional and that everything runs smoothly within the organization.

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