Discusses the difference between manifest and latent motives. describe manifest and latent motives that might arise in purchasing a mercedes benz convertible.

1- According to Sociology, manifest motives are what drives an individual toward achieving or doing something. Manifest motives are easy to acknowledge and observe because they are deliberate and beneficial. On the other hand, latent motives are not always clear, they usually have a deeper meaning and can be unconscious and unintended.

2- Manifest motives that may drive an individual to purchase a Mercedes Benz convertible could be that 1- he doesn't have a car and he needs one because of his job 2- he likes Mercedes and 3 - He likes the engine of sports cars.

On the other hand, a latent motive that may drive an individual to purchase a Mercedes Benz convertible is 1- He unconsciously feels insecure and wants to buy a sports car to feel socially competent 2- He unconsciously would like to be perceived as a successful person by his peers.

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