What are website ebusiness analytics? multiple choice
a) uses clickstream data to determine the effectiveness of the site as a channel-to-market.
b) the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order.
c) a two-dimensional representation of data in which values are represented by colors.
d) uses clickstream data to determine the efficiency of the site for the users and operates at the server level

a)uses clickstream data to determine the effectiveness of the site as a channel-to-market

Explanation:  Website e-business analytic is the technique for analyzing the   website for the business on the online platform.It helps in evaluation of the profit that is being gained through e-business .

The evaluation is based on the clickstream data which is collected and reported information record regarding the website a visitor is visiting. This data determines the channel to market effectiveness and profit.

Other options are incorrect because collecting and analyzing data about website visitor is known as clickstream data.  Heat map is defined for 2-D presentation of information with colors and traffic of website is described at server stage by clickstream data.Thus, the correct option is option(a).

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