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Social Studies, 16.10.2019 23:30 joey4843

Once known as a rugs brand, in 2006 burberry revamped its product line to reinvent itself as a luxury brand by harnessing the power of heritage. which strategy did burberry use to influence the overall perception of its brand in the eyes of its old and potential new customers?

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Once known as a rugs brand, in 2006 burberry revamped its product line to reinvent itself as a luxur...
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