David is a retired attorney who is satisfied and comfortable with his life. he keeps informed about the world by reading three newspapers a day and attends lectures at the senior activity center near his home. he is very content with his life, and he tends to center his leisure activities around his home. he plans his purchases carefully and looks for functionality, value, and durability in the products he buys. which vals segment best describes david?

Thinkers

Explanation:

                      VALS stands for "Value and Lifestyles" is mainly used in psychographic segmentation. There are eight distinct mindsets or  specific set of psychological traits that defines an individuals personality.

                      These eight sets are  

Believers

Makers

Thinkers

Experiencers

Innovators

Strivers

Achievers

Survivors

                       David is believed to be best suited in the "Thinkers" VALS segment because David take every step in his life very carefully examining and thinking over every thing. He is very much content with his life.

Thus the answer is "Thinkers".

Thinker

Explanation:

VALS stands for value and lifestyle. This is a tool that is used to the measurement for customer value and lifestyle. In this scale, there are three main categories :

VALS is psycho graphic segmentation. It was originated by Mitchell in 1978.  

It has eight segments:

aristocracy, timocracy, oligarchy, democracy, theocracy and tyranny

explanation:

"choosing is refusing" means individuals face an opportunity cost with each decision they make. economists state that every decision involves trade-offs. opportunity cost is the least desirable alternative given up as a result of a decision.