Acluster analysis of the "toothpaste market" would probably show that:
a. most consumers are concerned about cost.
b. factors such as taste, price, and "sex appeal" are not important.
c. different market segments seek different product benefits.
d. most consumers are mainly concerned about brightness of teeth. e. the broad product-market can be served effectively with one marketing mix.

1-social movements occur around many different issues in society. if you could start or join a movement which issue in society would you choose? why? what would you hope to accomplish? 2-choose one past or present example of a social movement in society. what type of social movement do you think that this example illustrates? who is the social movement trying to change? how much change are they trying to get in society?