In a brand that has the best overall score, attribute goodness times importance summed across all of the brand's attributes, is the one consumers choose. select one: a. compensatory model b. brand-equivalent model c. brand-compliant model d. resistive model e. noncompensatory model

option A

Explanation:

The correct answer is option A

Compensatory model is the model whose overall score is good. In these model weekends of one aspect is overcome by the other strengths of the brand.

Brand compliance is the methodology of business where they do not negate or stray from the brand standards.

The best-suited answer from the given option is Compensatory model

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