The objectives and goals of a pricing strategy are one of the most overlooked elements in the marketing mix. many firms use simplistic approaches to pricing and fail to recognize the strategic importance that solid pricing objectives can offer.

Many firms use simplistic pricing strategies because they fail to recognize the complications of the market. The market is filled with competitors who are providing similar products with similar price ranges along with fringe benefits too.

A firm needs to explore the benefits of solid pricing strategy so they combat the competition and be the priority option of the customers.

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muslims have taken his goods and products to different parts of asia an indonesia. sometimes just traveled and trade, but in other occasions, stayed in the place and made a living.

trade was the key for muslims economies to prosper. their commerce routes reached far places like malaysia and java in the 11th century.

another important factor for prosperity was that muslim states served as the middle point for european traders.

they used to travel by land but sailing the seas -the indian ocean- really increase the exportation of products.