Lisa put five quarters into the parking meter every time she goes downtown. however, when asked, lisa cannot say if the head on a quarter is facing left or right. this may be an example of

encoding failure

Explanation:

The codification is linked to the ability to remember, it is a concept introduced by Gestalt psychology. Since Lisa didn't pay attention in the first instance, she had an encoding failure.

The coding is what makes it possible to convert the perceived items into constructs that can be stored and subsequently evoked.

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